Many new entrepreneurs jump on the domain name speculation bandwagon every day but very few of these inexperienced traders ever complete the ride without falling off. The reason for the high failure rate is simple. Popular misconception teaches us to horde hundreds of domain names, park them and monetize them with advertisements, wait for the thousands of Internet surfers to land on our parked domain pages, and reap the revenue rewards. This sounds like a sound concept, playing the numbers game, but in reality it just doesn't work that way.
The simple fact is that your domain name must match a keyword that is popular and frequently searched by the Internet community. Using combination keywords doesn't work if one of your keywords is so specialized that no one will ever enter the word in a search box. "zabberhoff-photography.com" will probably remain undiscovered until a Zaberhoff family member decides to search the family name. Of course, you could spend thousands of dollars promoting a domain named Zaberhoff Photography. But what's the point if there are thousands of Internet consumers already interested in wildlife photography? You
Read more: The Skinny On Cashing In With Parked Domain Names



